FAQ
Helpful answers for small and large organizations deciding how to approach accessibility, SEO, paid campaigns, and site upgrades.
Do I need ADA accessibility if I’m a small business?
If your website is public-facing, accessibility is worth doing. It helps real users, improves usability, and reduces legal and reputational risk.
What’s the difference between SEO and PPC?
SEO builds long-term visibility through content and structure. PPC is paid placement that can be controlled by budget, keywords, audience, and timing.
How do you decide what to fix first on a website?
We prioritize issues that impact conversion, usability, accessibility, and search visibility. High-impact wins first, then deeper improvements.
Do you work with CMS platforms like Sitecore, WordPress, or Drupal?
Yes. We can repurpose an existing site in your current CMS or build something new with a structure that fits your team’s publishing needs.
What should a ‘web assessment’ include?
At minimum: accessibility checks, performance review, content clarity, technical SEO basics, and a practical list of recommended improvements.
How long does a website project take?
It depends on scope. Small projects can move quickly. Larger builds depend on content readiness, approvals, and integration needs.
What ongoing support do businesses usually need?
Most teams need updates, content changes, performance monitoring, accessibility hygiene, and help iterating on SEO and paid campaign results.
Will accessibility changes affect the design?
Done correctly, accessibility improves the experience while maintaining your look and feel. It’s about structure, clarity, and usability.
What matters most for conversions?
Clear messaging, strong hierarchy, fewer friction points in navigation and forms, and content that matches what your audience is searching for.
How do I know if I’m ready for PPC?
You’ll get better results if your landing pages are fast, clear, accessible, and built around the right offers. We can help you get there.
Decision Tips
- Start with accessibility and performance fundamentals
- Clarify your audience before redesigning layouts
- Use SEO for durable growth, PPC for controlled speed
- Build pages that match search intent, not internal jargon
- Plan for iteration after launch, not just launch-day
- Make sure forms and CTAs are friction-free
LET’S TALK
Tell us what you’re building (or fixing). Share your goals and we’ll reply with clear next steps.