FAQ
Helpful answers for businesses deciding how to approach accessibility, SEO, CMS platforms, hosting, paid campaigns, and site upgrades.
Do I need ADA accessibility if I’m a small business?
If your website is public-facing, accessibility is worth doing. It helps real users, improves usability, and reduces legal and reputational risk.
What’s the difference between SEO and PPC?
SEO builds long-term visibility through content and structure. PPC is paid placement that can be controlled by budget, keywords, audience, and timing.
How do you decide what to fix first on a website?
We prioritize issues that impact conversion, usability, accessibility, and search visibility. High-impact wins first, then deeper improvements.
Do you work with CMS platforms like Sitecore, Drupal, AEM, Wagtail, or headless CMS setups?
Yes. We can improve an existing CMS, support a migration, or shape a new build around the publishing workflow and business needs you actually have.
Do you support Laravel for more custom projects?
Yes. Laravel is a strong fit for portals, dashboards, custom business logic, and web applications that need more flexibility than a traditional CMS.
Can you help with hosting too?
Yes. We can advise on hosting, environments, performance, deployments, backups, and the operational pieces that keep a website stable after launch.
What should a web assessment include?
At minimum: accessibility checks, performance review, content clarity, technical SEO basics, and a practical list of recommended improvements.
How long does a website project take?
It depends on scope. Small projects can move quickly. Larger builds depend on content readiness, approvals, and integration needs.
What ongoing support do businesses usually need?
Most teams need updates, content changes, performance monitoring, accessibility hygiene, and help iterating on SEO and paid campaign results.
Will accessibility changes affect the design?
Done correctly, accessibility improves the experience while maintaining your look and feel. It’s about structure, clarity, and usability.
What matters most for conversions?
Clear messaging, strong hierarchy, fewer friction points in navigation and forms, and content that matches what your audience is searching for.
What is AEO and why does it matter?
AEO means answer engine optimization. It helps your content show up more clearly in AI summaries, snippets, and question-driven search experiences by using strong structure, FAQs, and schema.
What is GEO for a local business site?
GEO means making your pages more geographically relevant through service area content, local pages, and language that helps search engines and users understand where you work.
How do platform-specific pages help an agency site?
Pages for Sitecore, Drupal, AEM, Wagtail, headless CMS, Laravel, and hosting capture more specific searches and make your expertise feel more concrete.
How do I know if I’m ready for PPC?
You’ll get better results if your landing pages are fast, clear, accessible, and built around the right offers. We can help you get there.
Decision Tips
- Start with accessibility, performance, and conversion fundamentals
- Clarify your audience and platform needs before redesigning layouts
- Use SEO for durable growth and PPC for controlled speed
- Build pages that match search intent, not internal jargon
- Add CMS, platform, and hosting pages to widen your search footprint
- Plan for iteration after launch, not just launch-day
LET’S TALK
Tell us what you are building or fixing. Share your goals and we will reply with clear next steps.
What happens next
- 1. We review your current site, offer, and biggest conversion gaps.
- 2. We recommend the pages, fixes, or funnel updates most likely to move the needle.
- 3. We scope the best next step without forcing a full rebuild.